Back in February, I read the following on a website for a hip fast food restaurant chain. As most hip places do, they’ve totally changed their site since I copied the text so I can’t send you there to read it for yourself. It’s a great place, but I thought I should conceal their identity to protect the innocent! Take a minute to read what they’ve written.

[XXX is] a company out to create a new kind of business: a business about great people, breakthrough brands and passion for what we do. We’re not talking about your everyday, run of the mill type of passion, either. This is a passion verging on insanity. Our goal is simple, to create a world of [XXX] Fans, one mouth at a time. We’re always on the lookout for partners who can help us make this a reality.

What sets us apart is originality and vision. Our “why not?” attitude challenges us to take risks others in the industry won’t take. The result? Groundbreaking concepts consumers love and opportunities franchisees can’t wait to be part of.

Each of our breakthrough concepts is unique in its own right. We combine braggable food with a healthy twist to create fresh, innovative concepts in environments that resonate with consumers.

Does this describe how Christians should be or what? How the church should be or what? I was so struck by this description when I read it that I had to copy it into my journal. Lord, make us more like the world in ways that we should be like the world! Give us more passion for you than the world shows in their business. I want to be a part of a group of Christians who are as passionate about Christ and the Gospel as these people are about their business!

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